Trainees Lydia McGuinness and Bradley Longford were one of five teams who took part in Generation for Change’s (G4C) first-ever Virtual Project.

Due to the unprecedented events of Covid-19, G4C cancelled this year’s annual London conference. However, seeing an opportunity, G4C adapted and launched the virtual project to highlight where national changes need to be made, including negative perceptions of the industry.

The Virtual Project challenged teams to come up with solutions which will reinvigorate the industry and ensure it is fit for the future. Teams selected a topic and later pitched to industry leaders.

Yorkshire and Humber G4C Chair Lydia worked with Bradley on a pitch aimed at highlighting the positive response of the industry throughout the pandemic. During their talk, they also discussed some of the difficulties surrounding the general perception of construction  and outlined actions they could take to combat this.

As part of the project, a series of videos was created to showcase positive aspects of the industry to young people. These videos, featuring the G4C members, will be part of a new social media campaign #WowWednesday by the Yorkshire and Humber group.

The G4C Virtual Project has been a fantastic example of young professionals collaborating and producing revolutionary ideas to drive forward the change they want to see within the industry. It’s a project I am proud to be part of.

Lydia McGuinness, Trainee Site Manager, Henry Boot Construction